Jakob’s Law states that users spend most of their time on other sites. That’s why they prefer sites that work the same way as all the other sites.
‼️ For designers this means that it is always better to choose usual design solutions that are familiar to users.
🔥 Tips & Tricks
1️⃣ Use familiar UX patterns
Users should focus directly on products, services, offers and other content, instead of complex and creative innovations in UX.
2️⃣ Keep balance
Sites overloaded with creativity and non-standard elements confuse users. Try to limit the amount of unfamiliar elements.
3️⃣ Help users
Give them clues when it comes to non-obvious patterns.
4️⃣ Meet expectations
The user should feel complete control over your site. Let users’ expectations come true, and they will trust the site and probably come back again.
5️⃣ Do not deny users’ experience
Keep in mind the past user experience, focus on it and use it. It’s better than creating something new just because you want to be different.
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