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Law of Prägnanz

Updated: Jan 3, 2024





“Prägnanz” is a German word that means salience, conciseness, and orderliness.


The law of Prägnanz is the fundamental principle of the Gestalt laws of grouping. Gestalt laws are rules which describe how humans perceive visual elements and simplify complex images.


Gestalt psychologists argue that our mind has an innate disposition to perceive patterns using these five categories: proximity, similarity, continuity, closure, and connectedness.


🔥 In Ux/UI design 🔥


‼️ Users see your interface as a whole and this means two things.


1️⃣ If you want to ease the user’s perception use simple forms and group them in obvious and expected way.


2️⃣ If you want to highlight an element, well, break this rule, but try to avoid chaos. Breaking rules is effective only when it contrasts order.






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